brand & social media
As co-chair of TEDx UVA's Graphics Committee, I led the design efforts for our club that organized Ted Talks on our college campus. I was primarily responsible for crafting eye-catching digital and print materials used in social media and outdoor advertising.
Designs such as our "Hot Take" posters with controversial statements played a crucial role in promoting our organization and enticing fellow students to join our events. Notably, our student speaker portraits, inspired by the style of Saturday Night Live's guest host portraits, successfully attracted over 1,000 attendees to our virtual conference in Fall 2020.
Maddy Gravely - photography