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General Motors - Ultium Home Energy


spring-fall 2023


visual design




general motors

GM Energy required a website for their new line of Ultium Home Energy products including items such as electric vehicle chargers and home energy storage units. This site needed a unique visual identity with distinct colors, typography, and imagery, but had to remain cohesive with GM's established brand. Our team enhanced established brand guidelines to develop an exciting user interface with a strong e-commerce platform.

Through collaboration with various designers, copywriters, and client stakeholders, we were able to design a customer-centric user experience that exceeded expectations. We created pages through sprint implementations, holding recurring internal huddles and communicating frequently with the client for feedback. View live site here.

Design Team:

Dave Peacock

Natalie Sampson

Justin Billet

Alison Peterson

Allison Baker

Easton Thomas

Mahnoor Afteb

Ben Olson

Lars Lemanis

Jai Tejero

Sehyoung Hamjong

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